What is a WordPress Theme?

A WordPress theme provides all of the front end stylings of your WordPress site.

Most WordPress themes provide:

  • The overall design or style of your site
  • Font styling
  • Colors
  • Widget locations
  • Page layouts (or templates)
  • Styles for blog posts and blog archives
  • Additional stylistic details

Free vs Paid WordPress Themes

Just like WordPress plugins, you can choose from over a thousand free themes from the WordPress Theme Directory or invest in premium, or paid themes like our own iThemes Builder.

The advantages of premium themes are like those of premium plugins. Premium themes usually have a reliable code base and offer support if something goes wrong.

Some premium themes, like Builder, operate more like web design software, allowing you to design and build your own theme designs and page layouts.

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